An interesting diagnosis of Microsoft's Problem.
Another one.
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April 05, 2006
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» Is Microsoft Like GE? from davidbau.com
On Craig Newmark's blog, David Foster comments on my discussion of Microsoft. He writes: "A computer in every home...Personal computers everywhere"...I don't think it's correct that a successful company must have only one mission, where "mission" is vi... [Read More]
» Is Microsoft Like GE? from davidbau.com
On Craig Newmark's blog, David Foster comments on my discussion of Microsoft. He writes: "A computer in every home...Personal computers everywhere"...I don't think it's correct that a successful company must have only one mission, where "mission" is vi... [Read More]
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"A computer in every home...Personal computers everywhere"...I don't think it's correct that a successful company must have only one mission, where "mission" is viewed at this level of specificity. The analgous mission statement for the original General Electric would have been "electricity in every home...electricity everywhere." This certainly would not have encompassed the jet engine business, or the healthcare business, not to mention the finance business.
In a decentralized company, divisions can have their own individual missions. With organic growth, these business divisions can emerge from an original core competency...as GE's jet engine business drew on the skills developed in making power generation turbines..but develop very different markets and missions.
Posted by: David Foster | April 05, 2006 at 05:59 PM