"An Era of Opulence in Russian Vodka"

"Not long ago, Stolichnaya was the only Russian vodka Americans seemed to know about. But if you look around today, you can find up to 35 brands -- and the pace of new arrivals is picking up."
 

Comments

[kyle N]

Truly astounding and amazing. This is a perfect example of the triumph of advertising and fad over substance.

Vodka is odorless, colorless, and tasteless. Which is why it makes such a good mixture. While you MIGHT be able to taste the difference between a cheap rot gut vodka and a better one because of impurities, you will not be able to identify vodkas in a blind taste test. So there is no real reason to pay a lot for vodka or be true to a brand.

What is amazing is you tell people this and they swear up and down that they can tell the difference in their favorite!

People are such sheep.