Economics

"How L.A.'s Halo Top became America's bestselling ice cream pint"

Neat story. (Pro tip: the Sea Salt Caramel is an excellent use of the calories.)

With a $20 ice cream maker and a hunger for a more healthful indulgence, Los Angeles lawyer Justin Woolverton concocted a dessert that quickly developed a cult-like following. . . .

For the 12 weeks that ended Aug. 6, IRI said, Halo Top had sales of $86.9 million, compared with $83.3 million for Ben & Jerry's and $78.6 million for Haagen-Dazs.

Note that about 15 years ago, the FTC told us how difficult it would be to compete against Ben & Jerry's and Haagen-Dazs. My, how things change.