Where were the FTC's economists?
I hope--I certainly hope--they protested vigorously but were overruled. The new blogger-disclosure ukase is extremely dopey. Walter Olson critically comments and he links to other critical comments.
Megan McArdle--". . . it's so transparently stupid that I don't even know what to say"--agrees.
Jack Shafer at Slate--"The guidelines have to be read to be believed. They are written so broadly that if you blog about a good and service in such a way that the FTC construes as an endorsement, the commission has a predicate to investigate"--does, too.
And Dan Costa at PCMag.com snaps:
. . . I thought it would be worth my time to wade through the 81-page guide of regulations. After all, the penalty could be $11,000 per violation. Near as I can tell, the regulation will require every blogger to disclose payments, gifts, and professional interests for every tweet, post, or email that supports a given company. In other words, this mess of regulations misunderstands media, creates unenforceable rules, and, quite possibly, violates our First Amendment right to free speech.

